Nov 26, 2012 zipcar case study analysis 2480 words nov 26, 2012 10 pages case. The zipcar case study hbr second paper i ordered was a research report on history. In addition, zipcar can promote its green service or hybrid cars and how it helps in protecting the environment from the increase in cars usage. Your total assignment response must be at least 400.
Zipcar is the worlds largest american membershipbased car. Zipcar case study solution and analysis of harvard case studies. Evaluate this potential venture and the progress that chase has made. Refining the business model essay sample free essay.
Transportation sustainability research center university of california. Zipcar was also available in the uk, and in over 230 college campuses. Since zipcar provides the cars in areas close to the customer, this service would be easy to use. Written assignment two case can be found on pages 256 and 257 in the.
The resilience research centre is located in halifax, nova scotia zipcar case study solution essay topics. Com zipcar was founded in 2000 by antje danielson and robin chase, and by december 2010 offered over 8,000 vehicles to 560,000 members in urban areas throughout 28 north american states and provinces. This was not thefirst carsharing business model, but it was a new concept in the u. This case is accompanied by a video short that can be shown in class. Zipcar case analysis business model entrepreneurship. Read the video case in your textbook, titled interviewing candidates zipcar, then watch the corresponding video in the unit study guide. Till now, zipcar company maintains their customer through the free media, and word of mouth. Another area, zipcar invested early on was the analysis and understanding of usage trends. Now shes flipping that model with buzzcar, which helps you to. In this excerpt, well cover the first step using zipcar as a case study.
Exhibit 1 to fill in the missing columns in the following bdi table. The low hourly and daily rates include gas, insurance, maintenance and parking. This term assignment asks you to select and research a significant topic in intermediary metabolism and write a case study problem based on your study. Zipcar zipcars swot and financial analysis a strengths firstly, zipcar seized 80% of us market share, making it the strong player in the market. Refining the business model case study solution, by myra m. These iterations include a very early version and a version developed just prior to the launch of the business. The fixed cost is in a little per centum and can be reduced as the scale addition.
Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry subscription carsharing for urban dwellers. Zipcar case study essay example topics and well written essays. Robin chase, zipcar, and an inconvenient discovery mit sloan. Zipcar case the proposed venture in this case study has great potential in highly populated areas with a need for transportation. The segment where people are concerned by the environment is growing since more people are aware about environmental dangers. Zipcar carsharing very interesting case study by movni. Zipcar has more than 5,500 active members and 180 cars in over 170 locations in the boston, new york, and washington d. Zipcar 2009 mayors environmental excellence award winner. That just goes to say that zipcar had a target niche market and fully utilized technology in their business modeling.
In the zipcar case study, there was no particular strategic implication related to management of information system that could be derived from because it was perfectly used to maximize zipcars business advantage that brought advantages to both customers and the. Zipcar case assignment questions 683 words bartleby. Zipcar objective enable iphone and android users to choose, reserve, locate, and unlock a car on the go. I had no time to compete my dissertation, but my friend recommended this website. Originally zipcar was founded by antje danielson and robin chase in 2000. In the zipcar case, chase is an emerging entrepreneur, with hopes of starting a successful company they come up with the idea of timesharing a car, which will eventually get the name of zipcar. Will the rush of media exposure prove to be too much of a hindrance and have an effect on guari nandas options for positioning clocky prior to being manufactured and introduced to market. Evaluate zipcar based on benefitoriented positioning. This case was prepared by deborah ancona and cate reavis. Abstract the cast study analysis is based on the information about the methodologies used by zipcar for the marketing for its services and to make its customers. Zipcar case study solution and analysis of harvard case. Answer two of the discussion questions on page 209. Zipcar harvard case study solution and analysis of harvard business case studies solutions assignment helpin most courses studied at harvard business schools, students are provided with a case study.
Analyze and discuss the strategic implications as related to management information systems mis that you derived from this case. The low hourly and daily rates include gas, insurance. The potential of zipcar exceeded the expectations of the owners chase and danielson in many factors. Be sure to restate the question in your own words before answering in essay format. Zipcar case solution, zipcar case analysis, zipcar case study solution, zipcar case solution contains a detailed description of the processes and tasks associated with the creation of a new enterprise in a developing industry.
Currently zipcar has the presence in fourteen states and provinces besides london, toronto and vancouver. Mar 16, 2010 read zipcar case study free essay and over 89,000 other research documents. Lecture notes management in engineering mechanical. Influencing customer behavior case solution, at zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. This plan will lead to a resurgence of charcoal grilling, with kingsford regaining its status as a leader in the product line. This case describes several iterations of the zipcar business model and financial plan. The aspects explored are the companys background, marketing concepts utilized by zipcar such as branding and market segmentation, the potential future of the company zipcar, and what was learned and.
Outstanding achievement for innovation in green products or services. Case study pbl problem assignment this course is built in part around case study pbl problems. Zipcar case study zipcar 1 zipcar case study justin. Zipcar 2 abstract this case study on zipcar is written to formulate the importance of finding a loyal customer base for which the service of carsharing will provide a possible value or impact. The rrcs focus is the study of the social and physical ecologies that make resilience more likely to occur. Executive summary zipcar provides a carsharing service that members pay annual fees and usage fees and they use zipcar service.
Zipcar has partnerships with many big establishments for parking cost structure. Application zipcar customers can use the app to manage their zipcar reservations, lock and unlock the car, view available zipcars on a map relative to their current position, and get directions to their zipcar. Introduction and group assignment pdf guest lecture. Apr 29, 2010 zipcar is an option, not the only optionmake zipcar pods available to people coming directly from mass transit available to complete a journey comforting to customers that they will have their car reserved and be able to complete their trip right awaythis location can also be considered an advertising expense the cars are highly visible in an. Zipcar is an option, not the only optionmake zipcar pods available to people coming directly from mass transit available to complete a journey comforting to customers that they will have their car reserved and be able to complete their trip right awaythis location can also be considered an advertising expense the cars are highly visible in an. Zipcar can gain and retain several customers if they do such a promotion. It should have an informative title, reflect substantive. Zipcar is a startup organized around the idea of sharing car usage via a membership organization. Zipcar is the worlds largest car sharing company, offering selfservice, ondemand cars by the hour or day for personal or business needs. Refining the business model harvard business publishing. In october 2000, with just a couple of weeks until the threemonthold car sharing startup closed on its first round of funding, zipcar cofounder robin chase made an alarming discovery. Contrary to the traditional methods of car renting where customers had. Assume that the average revenue sales numbers per car are the same regardless of region.
I zipcar case study hbr know that it is a time consuming job to write dissertations. By following this business model, zipcar has enjoyed a major portion of the. Founded in 2000 by antje danielson and robin chase provides reliable and convenient access to ondemand transportation. Finally, what has been put forth in this case study is a comprehensive, budget sensitive, realistic plan for kingsford to pursue. Zipcar had 700,000 members and 9,000 vehicles in its global fleet in july 2012. Aug 20, 2015 case study assignment and online homework help case study help in todays world, the academic industry is growing at a fast pace. A study on car sharing marketing essay uk essays ukessays. Presented by, group 6 niraj ghimire amit pathak subigya regmi prajwal s shrestha zipcar car usage via a membership organization. Evaluate zipcar based on benefit oriented positioning. The requirements and the nature of the work have also changed dramatical.
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